Amidst the intense competition in Vietnam’s e-commerce sector, businesses must prioritize enhancing the customer experience, with particular emphasis on refining the delivery and return processes to increase their competitiveness. In fact, most customers now look at return policies even before buying a product. This highlights the increasing importance of a seamless returns procedure in attracting new business and retaining and…
According to the National Retail Federation, the average return rate for e-commerce platforms in 2022 was 16.5%. Although this figure has significantly decreased compared to previous years, it still signals an alarming trend in revenue loss due to return activities in e-commerce operations. The majority of returns are due to product damage, improper amounts, or goods that do not match…
